Custom Trainings

We’ll create the training that fits your needs.

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foundational trainings

Do it right.

Get all
foundational marketing pieces
in place.

There are some things in marketing that shouldn’t be missed. These foundational trainings will cover all the bases to make sure you’re not missing anything important in your marketing strategy.

Determine Your Marketing Strategy

• How should marketing support your organization’s strategic plan?
• What are your marketing goals?
• Who are your audiences?

Create a Marketing Plan

• How do we implement our marketing goals?
• What needs to go into our marketing plan?
• How do we choose with projects to complete first?

Define Your Brand Standards

• What are brand standards?
• Why are they essential to marketing our organization?
• How do we decide what goes into our brand standards?

ADVANCED trainings

Build upon a firm foundation.

Choose from the trainings
that support your
marketing strategy.

With your marketing strategy in hand, you’ll know which trainings are needed and will benefit you the most. For some ideas on what Aprosae can create for you, please see below.

Some of the Trainings Aprosae Can Deliver

Strategy
Branding
Marketing
Public Relations
Digital
Internal Agency
Leadership
Strategy

• Creating an organizational strategic plan

• How to create your Marketing department’s strategy

• What is content strategy and how do I do it?

• We have a strategy. Now how do we get it done?

• What is a messaging calendar and how do I use one?

• What is an editorial calendar and how do I create it?

• Creating a digital strategy

• How to create an email strategy and matrix

Branding

• Branding 101: From types of branding and brand awareness to brand dilution and cobranding

• How do we fix our inconsistent brand?

• How to create brand standards and use them (hint: you have them even if you don’t know you do!) 

• Things to consider in creating your logo and tagline

• Color theory and your brand: How to decide upon primary to tertiary color palettes

• The basics of an elevator speech and how to use it

• How to secure a consistent brand name, website address, and social media handles

Marketing

• Marketing Communications versus Marketing & Sales/Fund Development

• What are the 4 Ps of Marketing and why should I care?

• How can we make sure we’re using The 7 Touches?

• Ways to advertise and choose which one is best for you

• What is market research, why do we need it, how do I get it?

• How audience personas can increase the effectiveness of your Marketing efforts

Public Relations

• Public Relations 101: What in the world is PR and how does it fit into Marketing?

• Media relations 101: How to navigate this world and reach your goals

• How to create a media relations plan

• Using Op-eds to expand your organization’s brand awareness

• Basics of a press release and how to get noticed

• How to get earned media all year long

• Event planning 101: This isn’t your Momma’s type of event

• Using Public Service Announcements for your organization

• How networking can increase brand awareness, partnerships, and other marketing areas

• Increasing your stakeholder engagement  with communications

• Things you can do to make your presentations memorable and impactful

• How to manage your reputation proactively and reactively

• Disability awareness: What it is and why I should care

Digital

• What is digital strategy, what do I need to do, and how do I get all of it done?

• How to create a website that doesn’t cost a fortune and can be maintained by anyone

• The difference between website design and website development

• How to choose the social  media platforms you should be on

• Setting up your social media platforms and what you should do to maintain them

• Social media platform management: How do I find content and the time to post and respond to it all?

• The many ways a blog will help your Marketing efforts

• Introduction to the world of Search Engine Optimization

• The difference between Search Engine Optimization and Search Engine Marketing

• Email strategy 101: How to build a list and create high-return emails

• What are podcasts and how do I start, market, and track results?

• Does my organization need an app?

• Photography 101: The equipment, training, and legal compliance you should know about

• Video creation: From pre-production, production, and post-production

• How do I make our digital assets accessible for all types of disabilities? 

• Why you need to setup analytics dashboards and how to use that information

• How to obtain and manage online reviews

Internal Agency

• Layout & design 101: What is it, why we need it, how to get it.

• The types of writing and how to determine your organization’s voice

• What is proofreading, copyediting, and editing, which one do I need, and why?

• Why a brochure is one of the things your organization can’t live without.

• So many brochure types, so little time. Which one is right for you?

• Newsletters and e-newsletters: Are they still relevant for my audiences? 

• Beyond the usual publications: Flyers, posters, inserts, and more 

• How to make your jobs easier by project managing all your Marketing projects

• Intellectual property and Marketing: How it impacts your organization

• Technology options for your Marketing department: Online, Adobe Creative Cloud, Microsoft Office

• How direct mail can improve your sales or fundraising efforts

• How to work with the printing industry

• How to make all your collateral materials accessible for people with disabilities

Leadership

• The importance and how to of internal communications

• Leading teams through change by using change management principles

• Project management for teams

• How to grow your team’s bandwidth by using online Marketing tools

• Conflict Resolution for teams

• Building productive and cohesive teams

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